Thursday, April 06, 2006

The DTC Dashboard

The DTC Dashboard is a series of key charts designed to provide a snapshot of the state of the DTC industry. Compilation and analysis by Christine Franklin of DTC Perspectives, Inc. The 2005 year saw DTC spending up 7% to $4.8 billion, with disease education as a marked focal point of the increased spending. New brands contributed largely to the increase as well, offsetting declines from major players such as Pfizer and Novartis.

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