New technology adoption to boost media dollars

New technology adoption to boost media dollars

Monterey, Calif.—Adoption of new technologies will significantly boost media revenues in 2006, according to Kagan Research’s “Media Trends 2006” report. The online advertising market will grow an estimated 21.7% this year to $14.5 billion in revenue, the report said. Kagan also projects the online advertising market will reach $25.5 billion in five years and $33.4 billion in 10 years.