Study: Blogs, podcasts, RSS fastest growing alt media segments

Study: Blogs, podcasts, RSS fastest growing alt media segments

Podcast advertising is expected to be larger than blog advertising by 2010, according to a report released yesterday by PQ Media. Spending in the blog segment will reach a little more than $300.4 million by 2010, while podcast spending will reach $327 million, the report predicts. Overall, ad spending on blogs, podcasts, and RSS has jumped 198.4% to $20.4 million in 2005 and is expected to grow another 144.9% to $49.8 million in 2006, according to the report. However, a study from Forrester Research shows that only 1% of households regularly listen to podcasts and just 2% have sampled them at all, reports Adweek.com. On the other hand, 25% of online consumers expressed interest in podcasts, perhaps pointing to the medium's growth potential.