Broadband adoption continues to rise, driven by value-added service

An eMarketer study of broadband users shows that adoption is no longer the key trend: It's how broadband subscribers are using the service. An increasing number of broadband households are using their connections for additional services such as paid audio and video content, voice over Internet protocol, and Internet protocol TV. Still that's not to say broadband adoption isn't interesting in itself. Over the next year, broadband adoption will crack the 50% mark, accounting for more than half of all Internet households, or more than 60 million residential broadband subscribers, according to eMarketer.