Wednesday, January 17, 2007

OPTIMIZERx Helps Patients Reduce Rising Prescription Drug Co-Pay Costs

OPTIMIZERx Helps Patients Reduce Rising Prescription Drug Co-Pay Costs

Business Wire via NewsEdge Corporation :

ROCHESTER, Mich.--(BUSINESS WIRE)--Jan. 11, 2007--A free, new Internet site called OPTIMIZERx (  is now available to help the majority of patients reduce their rising costs for prescription medications. With escalating co-pay costs now being passed on to patients, many Americans are finding out the hard way that even with healthcare insurance, they are not immune to the rising cost of prescription medication. Too often, particularly when a brand name product has been prescribed, patients are choosing not to fill their prescriptions due to high "out-of-pocket" costs.

Founded by a group of physicians and healthcare veterans, OPTIMIZERx offers an innovative way for patients to access and participate in available co-pay savings, offers and other programs designed to help them better afford their prescribed medicines.

According to the Washington, DC-based Kaiser Family Foundation's annual surveys of employer sponsored health benefits, the average co-payment for branded preferred and non-preferred drugs rose 62 percent and 99 percent, respectively, between 2000 and 2004. As a result, nearly one out of five insured patients decided not to fill a prescription when met with a co-pay cost "surprise."

While there are many programs available to assist the uninsured with lower levels of income, OPTIMIZERx is the first in the industry to target prescription savings solutions for the majority of Americans who currently have traditional private health insurance. Additionally, there are no income limits associated with participation.

"We recognize that even if a patient has healthcare insurance, co-pays on prescribed medication can still represent a significant expense for the consumer, especially for those patients who are required to take multiple medications or take medication over a lengthy period of time," said Dr. Jay Pinney, MD, medical director for OPTIMIZERx. "We are concerned that patients should have affordable access to prescribed medications so that they are able to comply with their physicians' recommendations and better look after their health."

Patients simply go to and select or type in the name of each branded prescription product they are taking. From there, OPTIMIZERx determines if there is an available savings offer for that product or, if not, any alternative products within that category that may offer savings. The amount of savings depends on the type of medication and available product offers. There are several ways to redeem offers, but most savings are received either at the point of sale or by way of rebate. Additionally, OPTIMIZERx also offers savings on over-the-counter medications and other healthcare products and services.

Headquartered in Rochester, Michigan, OPTIMIZERx Systems, LLC, was founded by a group of physicians and healthcare industry veterans. OPTIMIZERx is a Web-based system that provides patients with information that will enable them, in partnership with their physicians, to improve access and compliance with their physicians' therapies and optimize their prescription healthcare dollars. For more information, please visit

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