TACODA Integrates comScore Networks Data With Audience Networksto Produce Unique Consumer Insights

TACODA Integrates comScore Networks Data With Audience Networksto Produce Unique Consumer Insights

 

TACODA Integrates comScore Networks Data With Audience Networksto Produce Unique Consumer Insights

Data Can Inform Creative Approaches and Media Buys

NEW YORK, NY -- (MARKET WIRE) -- 01/15/2007 -- TACODA, the world's largest behaviorally-targeted online advertising network, today announced that it has entered into a multi-year licensing agreement with comScore Networks® to integrate comScore data with its existing massive Audience Networks™ database of behavioral insights. The result will be actionable data that will reveal unique insights about online audiences that will allow advertisers to design stronger media plans and produce and place more relevant online marketing messages.

"comScore is pleased to partner with TACODA by providing our rich anonymous consumer data -- including online visitation, e-commerce, and demographic details -- to enhance the targeting segments available through TACODA's Audience Networks™ service," says Anthony Psacharopoulos, Senior Vice President of comScore Networks. "This partnership will enable TACODA to provide information that will change the way brand advertisers think about online media."

"This is the first deal that integrates two of the largest repositories of knowledge about online consumer behavior. Our goal is to synthesize the combined information and offer it to advertisers in a way that will help improve their creative approach and media planning," says TACODA CEO, Curt Viebranz. "Using comScore's data, we are already gaining new insights into how advertisers should think about their markets. This will undoubtedly advance the online advertising process by years."

comScore Networks (www.comscore.com) is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.

TACODA®, Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. Major US media partners include The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com and Earthlink.

George H. Simpson Communications
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