Product Placements in Video Get Interactive

Source: http://www.marketingvox.com/archives/2007/01/17/product-placements-in-video-get-interactive/

Imagine watching a James Bond flick online - and being able to click on 007's watch, his car or his cell phone and purchasing them on the spot.

Offering clickable links inside video is what vendor VideoClix wants to make possible with the latest version of its VideoClix 3.0 software, reports ClickZ. Slated for release next week, it will also allow metrics tracking. The vendor bills .01 cents per click in addition to upfront purchase fees.

Already, the "hot spotting" service - also called "plinking" - has been used by Universal McCann and Chiat Dann. Licensees include Disney, SonyBMG, Dreamworks, Lucas Films, Honda, L'Oreal and Levi's.

The upgraded platform works with Flash .swf files, as well as Apple's Quicktime, and supports MPEG1, MPEG4, DV, AVI, and 3GPP file formats. The system requires that the videos be watched on computers or mobiles.