Med Ad News Honors Health-Care Advertisers at 18th Annual Manny Awards

Med Ad News Honors Health-Care Advertisers at 18th Annual Manny Awards

Source: pharmalive/med ad news

NEWTOWN, Pa., April 18, 2007 — Engel Publishing Partners has announced the winners of the 18th annual Med Ad News Manny Awards 2007. The gala event held at the Sheraton New York Hotel and Towers culminated with the naming of GSW Worldwide as Agency of the Year: Category I. The award honors the most outstanding health-care advertising agency with revenue of more than $50 million. Twelve additional awards were bestowed throughout the evening to agencies achieving excellence in a variety of categories.

"The staff of Med Ad News was pleased to honor the creativity and hard work of the health-care advertising agencies," says Christiane Truelove, editor, Med Ad News and R&D Directions. "This year's ad agencies special issue was our biggest and best, and the Manny Awards reflected this. From beginning to end, everyone was in high spirits. Even if they did not receive an award, everyone was a winner last night."

GSW Worldwide was honored in recognition of the agency's remarkable growth in 2006. The agency grew its direct-to-consumer marketing practice, developed innovative new approaches for clients, won 22 new accounts, added new clients and talent, and continued to expand on the global front.
Fellow Agency of the Year: Category I nominee, Cline Davis & Mann Inc., took home three Manny awards, including Most Admired Agency, Most Feared Agency, and Best Disease-Awareness Advertisement for work done for Janssen LP to raise awareness of schizophrenia. In addition, Cline Davis & Man Chairman and CEO Ed Wise was named Med Ad News Advertising Person of the Year. The award honors Mr. Wise's career of more than two decades in the health-care advertising industry. He has helped build Cline Davis & Mann from a small boutique to a global industry powerhouse.

Torre Lazur McCann won the Manny for Agency of the Year: Category II. This category honors agencies with revenue between $10 million and $50 million. Torre Lazur McCann creates extraordinary brands throughout a product's life cycle by pursuing every project, initiative, and assignment with the same intensity as a launch.

Agency of the Year: Category III honors agencies recording less than $10 million in revenue. The award was taken home by Carbon, one of the fastest growing agencies within the CommonHealth network. This is an impressive win for an agency just more than three years old.

After briefly relinquishing the title in 2006, AbelsonTaylor Inc. has once again been named Most Creative Agency, a category voted upon by industry peers. The agency had previously been named Most Creative for 10 consecutive years. This past year, AbelsonTaylor won 23 creative awards and launched the agency's first three direct-to-consumer campaigns. The agency was also awarded the Manny for Best Professional Advertisement for an ad for Astellas Pharma US Inc. and GlaxoSmithKline promoting the urinary disorder drug Vesicare.
The award for Best Self Promotion went to Dudnyk. Building on the agency's reputation for bold branding solutions, the agency's new self-promotion campaign uses a series of uncluttered visuals that demonstrate powerful dominance of the color red while projecting a message about how Dudnyk can boost any brand.

Recognizing the increasing importance of digital mediums in health-care advertising, Med Ad News created two new awards honoring the best professional and patient digital campaigns. Williams-Labadie LLC took home the Manny for Best Professional Digital Campaign for quinsudoku.com. The interactive site promotes Oscient Pharmaceuticals Corp.'s anti-infective Factive by engaging professional with a customized version of the popular, addictive game sudoku.

Ignite Health was awarded the Manny for Best Patient Digital Campaign for LiveWithIt.com. This animated Web series features reality-based storylines that follow the lives of fictional characters learning to deal with the fact they are HIV-positive.

About Med Ad News

The pharmaceutical industry's publication of record for 25 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,000 readers — comprising corporate executives, marketing, sales, and product managers — receive Med Ad News 12 times per year. For more information, contact Fran Mehesz at 215-867-0044, ext. 211, or fmehesz@engelpub.com.

About Engel Publishing Partners

For 25 years, Engel Publishing Partners has been the source that pharmaceutical executives turn to for the information they need to create competitive business strategies. Engel Publishing Partners carries a full product line, offering industry-leading publications, informative newsletters, and data-rich interactive products. Through these channels, Engel Publishing Partners disseminates original and un-biased content that provides insight into industry trends and events, as well as extensive analysis of companies, products, and pipelines.