Monday, May 14, 2007

AdAge ranks top Web brands, shows smaller companies often lead

AdAge ranks top Web brands, shows smaller companies often lead

Advertising Age featured an in-depth review of the differences between giant media companies that manage offline media and the new smaller companies that specialize in online media. The biggest difference: At the end of the day, anyone with content can battle for ad dollars. The Web has redefined what a media company is--it is no longer a site that just creates content; it's also one that aggregates it. And it's not only a destination with professionally produced content; it's also one to which thousands contribute, reports AdAge. This definition includes portals, including Google, which often is considered more a platform than a media company, and Lycos, which attracted 21 million unique visitors last month. To view Ad Age's List of top Web brands, click here <http://adage.com/images/random/topwebbrandschart050707.pdf>  and click the link below to read the full story.

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