Friday, May 18, 2007

Portada's New Ad-tracking System Identifies Hispanic Market Spenders

Portada's New Ad-tracking System Identifies Hispanic Market Spenders

PR Newswire via NewsEdge Corporation :

NEW YORK, May 16 /PRNewswire/ -- Portada is pleased to announce its agile and data driven print ad-tracking system that empowers users to instantly pull information on National Hispanic print advertising investment with the push of a button. This highly-specialized market research tool, hosted at offers a comprehensive look at which brands are targeting the Hispanic market, and which newspapers they are using to do so with FSI and ROP programs.

"This is a very effective tool for publishers, direct marketers and corporations interested in reaching the Hispanic market. In fact, it is by far the most comprehensive Hispanic print ad-tracking tool and an ideal complement to our Database of Media Buyers and our premium content", says Marcos Baer, publisher of Portada.

The system is searchable by:

Publication (272 newspapers and more than 50 magazines) allowing users to see what newspapers and magazines are garnering the most national advertising investment.

Brands(520 ROP and 160 FSI): revealing which companies are serious about targeting the Hispanic market with print programs.

Category (12 different categories): giving a comprehensive look at national Hispanic print ad investment within the twelve major categories, including Retail, Financial, Telecom, and Automotive.

In addition, Portada's Ad-tracking system offers year-over-year comparisons, enabling the user to spot market trends with unprecedented ease. The data is searchable at and displayed on an Excel spreadsheet.

While this is a powerful tool in its own right, it also is the perfect complement to Portada's Media Buyer/Planner Database, which holds contact information for the media buyers and planners who are making the decisions noted in the Ad-tracking database. Special pricing is available which includes both Portada's Ad-Tracking System and Media Buyer/Planner Directory.

To support its launch Portada has developed a special charter program through June 15th. For more information, contact Sales & Marketing Director Annette Fielman at (516) 396-0179 or at

About Portada:

Portada, the only audited trade publication in the Hispanic media marketplace, is the prime source of news and analysis about the expansion of print and digital media into the U.S. Hispanic and Latin American markets. Portada's media vehicles include its magazine (published 5x a year), website, and targeted weekly, bi-Weekly and monthly E- Newsletters. Portada also offers resources and services for advertising, publishing and PR professionals.

SOURCE Portada

CONTACT: Alex Andrews, Editor of Portada, +1-212-685-4441,

<<PR Newswire -- 05/17/07>>

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