Ad Age report: Pharma online spending varies by company

Ad Age report: Pharma online spending varies by company

Although it still only accounted for 6.5% of total media spend, the Internet was 2006's big winner, up 17.3% from the year before, according to Advertising Age's Datacenter report on the 100 top national advertisers. Pharma's online spending varied widely by company. For example, Bristol-Myers Squibb increased its online spending 116% from 2005 to 2006, spending $17 million in 2006 compared to $7.9 million the year before, according to the report. Abbott Labs increased its online spending by 33.5% in 2006. Its spending on national newspapers dropped 79.5%, mirroring a national trend, according to Ad Age. On the flip side, Schering-Plough actually spent less online in 2006 ($4.8 million), dropping 5.3% in 2005 when it spent just over $5 million. Click here <http://adage.com/images/random/lna2007.pdf>  to see the entire Ad Age report.