Thursday, June 28, 2007

The Multiple Sclerosis Association of America Debuts Its Interactive Multiple Sclerosis Information (MSi) Web Video Program

The Multiple Sclerosis Association of America Debuts Its Interactive Multiple Sclerosis Information (MSi) Web Video Program

PR Newswire via NewsEdge Corporation :

CHERRY HILL, N.J., June 26 /PRNewswire/ -- A new web video initiative titled MSi (Multiple Sclerosis Information) has been launched by the Multiple Sclerosis Association of America (MSAA). Targeted to individuals with MS, the video series A Closer Look can be accessed on MSAA's website The first video, A Closer Look at Multiple Sclerosis Symptoms - Part 1, is divided into four segments: Effective MS Symptom Management featuring Jack Burks, MD; Understanding Depression and MS featuring Allison Shadday, LCSW; Learning about Involuntary Emotional Expression Disorder featuring Daniel Wynn, MD; and Managing Spasticity featuring Donald Barone, DO.

This video series incorporates problem-solving techniques and provides viewers with an extensive resource guide, helping clients acquire the support they need. Viewers are encouraged to submit individual questions electronically to MSAA's professional Helpline staff, complete online evaluation surveys, and join periodically scheduled live chat discussions with the nation's top healthcare professionals. All video programs feature search capabilities, printable transcripts, and the built-in technology to recognize a computer's compatibility to operate with dial-up, DSL, and broad-band connections.

"This MSI video launch is our entry into virtual learning and is a great step forward for MSAA," said Doug Franklin, MSAA president and CEO. "Reaching more people in more places has always been our goal and this technology helps us to improve the quality of life for more people challenged by MS." A Closer Look is just one component of MSAA's MSi (Multiple Sclerosis Information) initiative. Through MSi, MSAA will soon offer an extensive library of on- demand video programming; web casts; professionally monitored chat rooms; and additional interactive communication features bringing knowledge and empowerment into the privacy and comfort of a person's home.

The development and implementation of MSi is made possible through the funding support of Serono, Inc. and Pfizer Inc, Bayer HealthCare Pharmaceuticals, Avanir Pharmaceuticals, Medtronic Foundation, and The Horizon Foundation for New Jersey. As the MSi program expands throughout the year, MSAA will produce and release a host of informative half-hour to one-hour web videos covering such topics as the value of magnetic resonance imaging (MRI), the need for early treatment, stress management, and many other real-life issues.

For more information on MSi, MSAA, or any of the programs and services MSAA provides, please contact Amanda Bednar, public relations manager at (800) 532-7667, extension 122 or via email at

The Multiple Sclerosis Association of America is a national nonprofit charitable organization dedicated to enriching the quality of life for everyone affected by multiple sclerosis. MSAA offers programs and services including a toll-free Helpline (1-800-532-7667); support groups; equipment ranging from grab bars to wheelchairs; MRI funding and insurance advocacy; educational literature including a quarterly magazine, The Motivator; Lending Library; cooling program for heat-sensitive individuals; awareness events; and more.

To make a donation to MSAA or to inquire about volunteering or fundraising, please contact MSAA at (800) 532-7667, extension 159 or visit MSAA's website at for information.

The most common neurological disorder diagnosed in young adults, multiple sclerosis is an autoimmune disease of the central nervous system. This disorder damages or destroys the protective covering (known as myelin) surrounding the nerves, causing reduced communication between the brain and nerve pathways. Common symptoms include visual problems, overwhelming fatigue, difficulty with balance and coordination, and various levels of impaired mobility. MS is not contagious or fatal.

SOURCE Multiple Sclerosis Association of America

CONTACT: Amanda Bednar, Public Relations Manager of Multiple Sclerosis Association of America, +1-800-532-7667, extension 122,

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