E-mail proves top digital marketing tool

E-mail proves top digital marketing tool

E-mail is more popular than search, display, or online video as a marketing tool, according to a survey published by The McKinsey Quarterly. The results are based on responses from 311 marketing executives from around the world, and found that 83% used e-mail, ahead of display ads, paid search, and online video. Additionally, respondents indicated that they believe the Web would be a key component in product awareness and information gathering for a majority of consumers, and more than half plan on increasing the money spent on e-mail advertising in the next three years.