Pharma is the 10th largest advertising category in 2006

Pharma is the 10th largest advertising category in 2006

 

The pharmaceutical industry spent nearly $5.3 billion on advertising in 2006, making it the 10th largest advertising category in the United States, behind telecom, advertising (nondomestic), and travel and tourism, according to an article from eMarketer.com. The rankings were compiled by TNS Media Intelligence and reveal that big pharma spending on advertising rose 13.8% from 2005. It is projected that 5% of all Internet advertising (about $2.2 billion) will be done by pharmaceutical companies by 2011.