Wednesday, September 26, 2007

PeopleJam Launches New Video and Social Networking Site at DEMOfall for People Who Want a Great Life

PeopleJam Launches New Video and Social Networking Site at DEMOfall for
People Who Want a Great Life

PR Newswire via NewsEdge Corporation :

SAN DIEGO, Sept. 24 /PRNewswire/ -- DEMOfall 07 (Station #49) --
PeopleJam today announced the beta launch of its new video and social
networking site designed for individuals in pursuit of a great life.
Unveiled at the DEMOfall 07 conference, PeopleJam
( brings together the most compelling
characteristics of the Internet and video to create a new type of online
community for the 60 million Americans interested in "purposeful living"
and personal development. The company on stage presentation will take
place on Tuesday, September 25 at 3:44 PM PDT.

"PeopleJam fills a void in the online media market by targeting an
audience looking for advice, information and meaningful personal
connections that will help them get the most of out of life between
college graduation and retirement," said PeopleJam CEO and Co-Founder
Matt Edelman. "Integrating today's three most significant online trends
-- video, social networking and blogging -- into a single user
experience for this passionate user segment, PeopleJam takes the notion
of an interactive online community to a deeper level."

Chris Shipley, executive producer of the DEMO conferences, added,
"PeopleJam was selected as one of the 70 companies launching new
products at DEMOfall 07 because of its fresh take on social networking
and online content. The demographic being targeted by PeopleJam has been
underserved online, and the experienced executive team, impressive
content partnerships, and unique integration of Web 2.0 functionality
with online video programming make PeopleJam attractive to the range of
people who use DEMO to identify new opportunities."

PeopleJam is a vertical social media site that presents a package of
integrated tools and technology designed specifically to deliver a
superior user experience for people with common values, interests and
life ambitions:

-- Structured Blogging: Members can use customized blogging tools to
posts in a format that is easy for other members to find and
useful for
them to read and respond to. At launch, blogging modules
-- Stories: members can share specific life experiences and
-- Goals: members can create life goals and solicit feedback
from the
-- Advice: members can share advice in areas where they have
expertise or pertinent knowledge.
-- Personalization: Members who find a particular blogger inspiring
helpful can add his or her content to their My Favorite Members
with a single click, resulting in a personalized feed of
from the community that enables deep levels of content sharing
members with common interests.
-- Volunteer Members: Dozens of professional life coaches serve as
moderators within the site, and also are available to help
members make
progress towards their life goals.
-- Video and Audio: PeopleJam has produced and aggregated the
offering of inspirational video and audio on the Web. Designed
stimulate audience interaction, the products feature top-selling
authors, motivational speakers, psychologists, fitness trainers,
healthy chefs, stylists and other experts. Formats include
original reality series and user-generated content. Created with
democratization of the Web in mind, video can be shared, embedded
will be syndicated to other sites, blogs, mobile phones,
demand services and elsewhere.

"The leading Web 2.0 companies have seen success offering a generic
functionality -- YouTube allows users to post video clips and Blogger
facilitates text entries, regardless of subject matter -- but a new
trend has emerged," said PeopleJam President and Co-Founder Robert
Tercek. "PeopleJam is part of a new generation of online destination,
presenting an optimized package of Web 2.0 features tailored to suit a
specific vertical market segment."

Leading into its launch, PeopleJam signed a number of strategic
partnerships that have helped the company bring over 150 experts aboard
as members:

-- Let's Dance Media, Inc.'s "LiveLoud" life improvement brand will
have a
dedicated space on PeopleJam, including experts such as Let's
Co-Founder Judson Laipply, creator of "Evolution of Dance" -- the
most-watched video in YouTube history.
-- PeopleJam will distribute short form video and audio from
Conant Corporation's life-improvement experts such as Tony
Brian Tracy, Dale Carnegie, Dr. Wayne Dyer, Deepak Chopra and
-- Stream4Media, a new digital entertainment company, is creating
over 500
episodes of programming exclusively for PeopleJam members and
distribution partners. It will feature online wine expert Gary
Vaynerchuk, Top Chef star Andrea Beaman, clips from Harvard
Publications and more.

The PeopleJam founders have over three decades of combined experience in
traditional and new media. Edelman was previously senior vice president
of publishing for Hands-On Mobile and senior vice president of Marvel
Studios, while Tercek has served in executive management at digital
technology start- ups PacketVideo and Hands-On Mobile, and has also been
senior vice president of digital media at Sony Pictures Entertainment
and creative director for MTV.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual
DEMO conferences focus on emerging technologies and new products, which
are hand-selected from across the spectrum of the technology
marketplace. The DEMO conferences have earned their reputation for
consistently identifying tomorrow's cutting-edge technologies, and have
served as launch pad events for companies such as Palm, E*Trade,
Handspring, and U.S. Robotics, helping them to secure venture funding,
establish critical business relationships, and influence early adopters.
Each DEMO conference features approximately 70 new companies, products
and technologies. For more information, visit

About PeopleJam

PeopleJam (, based in Los Angeles, was founded
by media executives Matt Edelman and Robert Tercek to tap the power of
the Internet to link individuals who share an interest in human
achievement, personal bests and achieving a great life. PeopleJam is
more than a social networking site. It is the next-generation social
media experience and the first online community of its kind to offer an
integrated suite of software features for personal development,
including collaborative content creation tools, communications features
and digital video. At PeopleJam, which is targeted to adults ages 25 to
50, visitors experience shared personal growth and innovative ways to
get real results in their lives with the help of like- minded
individuals who bond through discovery of shared values.

PeopleJam social media content categories include PeopleLive (health and
fitness), PeopleLove (relationships), PeopleEarn (finance and careers),
PeopleBelieve (inspiration and spirituality) and PeoplePlay (creativity
and fun). Depending on their personal needs, each PeopleJam visitor can
access social networking and interactive features to create a personal
profile, set goals, blog about challenges they are currently facing,
comment on someone else's stories, view and upload videos and read
articles. Visitors also can start a dialogue with one of PeopleJam's
resident experts who consistently provide content for the site and are
available for questions and intensive one-on-one life coaching sessions
that help guide users through the issues that are the most impactful in
their lives.

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