Monday, June 15, 2009

EVENT 7/23/09: Social Communications & Healthcare


When social media emerged, many thought it was a fad or simply a communication technology for young people. It’s now clear that social media will continue to make a significant impact on how people and organizations communicate and operate. This event will showcase the best case studies of how leading healthcare organizations achieve marketing, communications, and educational objectives through the strategic use of social media.


We will cover the following questions:

  • How do you deal with regulatory and legal issues when planning and implementing social media strategies?
  • What will be the role of social media in President Obama’s healthcare reform plans?
  • Why real-time social media tools such as Twitter are gaining momentum and what’s the business case to use them?
  • How has social media impacted crisis communications specifically for the healthcare industry?
  • How do you sell social communications projects and prove ROI to senior management?
  • How do you create and participate in communities to achieve communications, education and branding objectives?
  • How do you plan and execute a social communications plan with little or no budget?
  • How do you create effective partnerships with new healthcare media leaders beyond advertising?
  • What are the best examples of how to use social communications to connect internally with employees and stakeholders?
  • What are the tools, technologies, and best practices for monitoring and measuring social communications?

300 senior marketing, communications and media professionals from Fortune 1000, middle market and emerging growth companies are expected to attend from leading pharmaceuticals, medical technology/device companies, managed care providers, hospitals, healthcare media companies, government and nonprofit organizations.


Thursday, July 23, 2009 8:00 AM - 1:00 PM
Eastern Time Zone

The Graduate Center of The City University of NY
365 Fifth Avenue
(at 34th Street)
Room 1027
New York, New York 10016

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