PM Society launches Digital Media Awards

Source: PharmaFocus

The Pharmaceutical Marketing Society is to showcase the best in digital media across the pharma and healthcare industry at a new annual awards event.

The Digital Media Awards are an acknowledgement of pharma's increasing engagement with new media forms, which has recently seen the industry explore online video channels and social media initiatives.

The inaugural Digital Media Awards will be held in London in October and joins the Society's well-established Advertising Awards in the industry's events calendar.

The new awards will be open to in-house pharma company teams along with digital media and technology specialists, and communications agencies, all of whom will be invited to submit work for a variety of categories.

These include corporate and product websites, online education, emerging technologies, e-detailing, patient support initiatives and e-learning programmes.

A panel of experts from the industry and agency world will judge the awards, which the PM Society said will provide companies with a chance to enter work into an industry competition that may not have been suitable for existing awards.

The inaugural Digital Media Awards will take place at a black-tie event on 1st October 2009 at The Brewery, London.

The full Entry Kit will be released on 1 July to PM Society members. Non-members can register for information updates by contacting Society secretary Vivian Bennett.