FDA and Internet Advertising: The Medium is The Message (ORIGINAL PAPER)

Published October 6, 2009
Written by By Arnold I. Friede and Gregory Conko

In September 2009, the U.S. Food and Drug Administration (FDA) announced that it would begin using the social media site Twitter to convey news and other information about drug safety and regulation. “Messages on Twitter provide consumers, healthcare professionals, the pharmaceutical industry, and others with timely information on new drug approvals, safety alerts, compliance actions, and consumer information,”(1) notes an agency website. [continued]

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(Click here for additional commentary on this paper by Arnold Friede)