Tuesday, October 06, 2009

Physician Smartphone Adoption Rate to Reach 81% in 2012

Date: October 5, 2009
Source: Manhattan Research

REPORT TITLE: "Physicians in 2012: The Outlook for On Demand, Mobile, and Social Digital Media"

NEW YORK, NY – October 5, 2009 – Physician smartphone adoption rates will experience significant growth over the next few years. Currently, 64% of U.S. physicians own smartphones, but this will increase to 81% penetration in 2012, according to the latest physician report from pharmaceutical and healthcare company Manhattan Research. “Physicians in 2012: The Outlook for On Demand, Mobile, and Social Digital Media,” is part of the company’s Taking the Pulse® market research and strategic advisory service. The report looks at how physician use of emerging technologies such as mobile and social media will evolve in 2012 and serves as a guide for manufacturers and publishers looking to leverage imminent digital opportunities.

While the last few years saw strong growth in the share of physicians starting to use digital media for work, the next couple of years will see the evolution of a more mature and proficient physician audience. With this shift, the Internet will become physicians’ primary professional resource. Mobile will become even more indispensable to physicians as they start to expand the range activities they perform on these devices to include administrative tasks and patient monitoring.

“By 2012, all physicians will walk around with a stethoscope and a smart mobile device, and there will be very few professional activities that physicians won’t be doing on their handhelds. Physicians will be going online first for the majority of their professional needs and will be regularly pulling online resources into patient consultations,” said Monique Levy, Senior Director of Research at Manhattan Research. “Understanding the shifts that are occurring is essential for manufacturers, especially as many are reevaluating their sales model overall at this time.”

For more on this report, click here.
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