| With 15.6% of impressions, social networking site MySpace had more online ad impressions in March 2006 than MSN Hotmail, which had 10% of impressions, according to Nielsen//NetRatings AdRelevance data. Despite MySpace's growing popularity, marketers are still wary of the site because of the lack of control over the content, reports MediaPost. Only 9% of the media buyers and planners in a MediaPost/Deutsche Bank survey said they are currently buying ads on MySpace or other social networking sites. Overall, e-mail sites accounted for 42.6% of display ads, the most popular of which was Yahoo! Mail, with 30.3% of all online ad impressions, up from last year's 7.8%. Marketers purchased 185 billion display ads in March 2006, nearly twice as many as the year before and 31% more than the 141 billion purchased in February 2006, reports MediaPost. |
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