Survey: E-mail marketers should make deliverability a priority

Survey: E-mail marketers should make deliverability a priority

 

A recent survey found that although 82% of e-mail marketers find deliverability to be a challenge, only 10% say it is a top priority in 2006. Instead, marketers are focused on improving open and click rates and growing their lists, according to the survey. Modifying your e-mail template can help remove elements that may trigger filters, such as bad coding and oversized images, according to EmailLabs, which conducted the survey. Of more than 400 e-mail professionals surveyed, eight out of 10 say getting e-mail messages delivered is a challenge for their company. Half of respondents reported that e-mail filters were the biggest hurdle to successfully delivering messages.