BabyCenter.com relaunches with blog, other features

BabyCenter.com relaunches with blog, other features

BabyCenter, a Johnson & Johnson company, has relaunched its Web site, www.babycenter.com, with new features such as a blog and an engine that customizes the site and content based on the age or stage of parents' pregnancy or child. The blog, MOMFORMATION, will aim to provide information for moms and moms-to-be and will be followed by other media blogs dedicated to more specific topics. Other new features include a Q&A community destination; a custom-built search engine with results that feature videos, tips, and other resources, as well as articles; and a photo gallery area with visual how-tos such as how to give a baby massage. There's also an enhanced and expanded daily calendar, which is the site's most-popular feature, according to BabyCenter.