Pharmas, pharmacists get behind anti-drug abuse campaign

Pharmas, pharmacists get behind anti-drug abuse campaign

Wyeth and King Pharmaceuticals are among the sponsors of the newly branded Time to Talk campaign from the Partnership for a Drug-Free America. The campaign aims to get parents talking with their kids about staying away from drugs and leading healthy lives. Among the program's strategic partners is the American Pharmacists Association. All of the pharma involvement seems to be a product of the increased scrutiny regarding the abuse of prescription and OTC medicines. This month, Reckitt Benckiser Pharmaceuticals launched Addiction411, a MySpace page dedicated to educating the younger generation about addiction to opiates, including prescription painkillers. The Time to Talk campaign is encouraging other corporations to become sponsors, according to its Website, www.TimetoTalk.org.