Web TV site lets pharma reach docs with sponsored video and more

Web TV site lets pharma reach docs with sponsored video and more

The founder of Saatchi & Saatchi's medical education company BESTMED has launched a new Internet TV site called thedoctorschannel.com that provides pharmaceutical companies with sponsorships and opportunities to connect with physicians. The site, currently in beta, says it offers time savings and convenience for doctors by providing one- to two-minute streaming video clips featuring expert advice from opinion leaders and doctors. In addition to videos that are created by The Doctor's Channel editorial team, there is also the opportunity for pharmaceutical and other companies to provide sponsored content. When viewing certain pharma-sponsored videos, doctors can request additional information or samples from a sales representative with a click of the mouse, says the company. The site will eventually include content in 35 different specialties, as well as community and lifestyle tools and the opportunity to earn CME credit on the site.