Bayer Web site promotes aspirin as eighth Wonder of the World

Bayer Web site promotes aspirin as eighth Wonder of the World

Bayer has started the Web site www.The8thWorldWonder.com after consumers voted that aspirin should carry that title. The site is cartoonish and playful, asking "What do the Roman Coliseum, the Taj Mahal, and Aspirin all have in common? They are all wonders of the world." It is also covered with Bayer branding. With the site, Bayer is commemorating the 110th anniversary of the discovery of aspirin. Site visitors can send free e-cards with reminders about the "importance of always keeping aspirin close," and each time, Bayer will donate a bottle of aspirin (up to 110,000 bottles) to one of three charities of the consumer's choice. The site includes Aspirin Fun Facts, such as "Bayer Aspirin landed on the moon in 1969" and "aspirin in water will help your cut flowers live longer."
www.The8thWorldWonder.com also links to the official Bayer Aspirin site.