IBM study shows Internet rivals TV for media consumption

IBM study shows Internet rivals TV for media consumption

A new study from IBM shows that global Internet usage is rivaling that of TV. Among surveyed consumers, 19% said they spend six hours or more every day using the Internet for personal reasons, compared to the only 9% who reported the same level of TV viewing. Also, 66% said they watch between one and four hours of TV per day, whereas 60% said the same about their Internet use. IBM surveyed more than 2,400 households in the United States, United Kingdom, Germany, Japan, and Australia about their use and adoption of new media and devices. The study revealed country-specific, as well as global, trends. For example, nearly a third of users who watch mobile TV in the United Kingdom reduced their standard TV set viewing patterns as a result of new mobile device services.