J&J, other advertisers sign onto social network for disabled community

J&J, other advertisers sign onto social network for disabled community

Johnson & Johnson is among the companies already signed on to advertise with Disaboom.com, a new social network for the more than 650 million adults living with disabilities worldwide. The site launched at the beginning of October and according to The New York Times, it's reaching an audience that's too large to be called a "niche" group. Disaboom.com features videos, discussion boards, and product and service reviews. There are also a health channel, news, and a career center, according to the site. Howard Lieber, Disaboom's vice president for sales, told The Times that he doesn't think "mainstream advertisers realize the magnitude of the marketplace."