New Independent Research Study Shows the Everyday Health Network is the Number 2 Commercial Health Property Online

New Independent Research Study Shows the Everyday Health Network is the Number 2 Commercial Health Property Online

Business Wire via NewsEdge Corporation :

Business Editors/Health Editors

BROOKLYN, N.Y.--(BUSINESS WIRE)--November 5, 2007--In just one year, The Everyday Health Network* (www.everydayhealth.com) has become the stickiest online health property with a higher percentage of people visiting its flagship site, EverydayHealth.com, on a daily basis than any other health online health site according to a new study by Manhattan Research, LLC. Published by Waterfront Media (www.waterfrontmedia.com), The Everyday Health Network also ranked as the number two commercial health property online. The Manhattan Research data also showed that 31% of Everyday Health serious health users return to the site on at least a weekly basis.

"We created Everyday Health on the principle that consumers need unique tools and communities to help them to proactively manage their medical conditions on a regular basis. Now, the research demonstrates how effective our strategy and first year execution have been. In just twelve months, we have become the second most visited commercial health property online. Our assets will certainly help us become the leader because Everyday Health visitors are serious about improving their health online. Unlike casual visitors at other properties who rely on them as a dictionary or encyclopedia, our users rely on our site’ s interactive resources to help them live better with diabetes, cancer, and a variety of other conditions on a day-to-day basis,” said Ben Wolin, Waterfront Media's CEO.

Everyday Health provides consumers with health and wellness information from its 60 condition centers and features Q&A sessions on various topics from physicians from leading institutions like New York-Presbyterian, Harvard Medical, and Duke Medicine. Featuring a highly sophisticated personalization capability which allows consumers to receive information that pertains specifically to them, the site allows users to manage their health conditions online in the easiest and most efficient way possible as well as create meal plans, shopping lists and blood sugar and cholesterol trackers.

Manhattan Research, LLC is a healthcare market research and services firm that focuses on the intersection of digital technology and healthcare business trends. “The Cybercitizen ® Health v7.0” study surveyed over 4,300 U.S. adults from July through October 2007. The study also found that more adults obtained health information from the Web than any other media source, including books, newspapers, magazines, television, and radio.

About Waterfront Media and The Everyday Health Network

The Everyday Health Network is published by Waterfront Media, the largest privately held online health company. One of the largest and the most rapidly growing online health properties, the Everyday Health Network receives over nine million unique users per month; it is also the fourth largest destination for women on the Web. Through its network of sites, including the flagship EverydayHealth.com, Waterfront Media enables consumers to manage their health online and make positive life changes through unique interactive features and personalized advice, tools, and online communities. For more information, please visit www.waterfrontmedia.com.

*The Everyday Health Network includes, among others, EverydayHealth.com, SouthBeachDiet.com, WhatToExpect.com, DeniseAustin.com, DukeDiet.com, FiveFactorDiet.com, JillianMichaels.com, Dr. Weil’ s MyOptimumHealthPlan.com, and SonomaDiet.com.

Krupp Kommunications, Inc.

Kim Newman, 212-886-6712

knewman@kruppnyc.com

State Keywords: New York

Industry Keywords: Health; Other Health; Blogging; Search Engine Marketing; Search Engine Optimization; Social Media; Communications; Advertising; Marketing; Public Relations/Investor Relations; Publishing; Other Communications

Source: Waterfront Media