Manhattan Research: Consumers in 50s most likely to search Web for Rx info

Manhattan Research: Consumers in 50s most likely to search Web for Rx info

Consumers in their 50s are more likely than those in their 30s and 40s to research pharmaceutical information online, according to the latest Cybercitizen Health data from Manhattan Research. This means marketers have to reevaluate the way they think older consumers use the Internet, says Mark Bard, president of Manhattan Research. Overall, more than 130 million consumers research health information online, and the number of consumers researching pharmaceutical information online has seen a 26% annualized growth in the past five years, the research shows. Manhattan Research is hosting a free Webcast discussing the research on November 7 at 11 a.m. and 3 p.m. (EST), and attendees will receive the white paper Pharmaceutical Consumer Marketing Innovation Trends for 2008.

Click here <http://www.manhattanresearch.com/products/Strategic_Advisory/cch/>  to register. 
_