MySpace breaks down ad targeting into hundreds of subcategories

MySpace breaks down ad targeting into hundreds of subcategories

More than 50 advertisers, including Procter & Gamble, have completed phase one of MySpace's new advertising platform, HyperTargeting by MySpace. The platform enables marketers to target specific user groups based on the interests that they list in their MySpace profiles. Whereas the first phase targeted consumers based on 10 categories, phase two will break each of them down into hundreds of subcategories for more precise targeting. For example, if phase one targeted movie fans, then phase two will target horror movie fans. MySpace also announced the launch of SelfServe by MySpace, a new advertising platform that allows small-business owners, bands, and politicians to purchase, create, and analyze ads throughout the network. Click the supporting links below to read more.

MySpace Expands Program for Targeted Ads
http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2007/11/04/financial/f210144S86.DTL

MySpace Completes First Phase of 'HyperTargeting by MySpace' Advertising Platform
http://biz.yahoo.com/bw/071105/20071105005655.html?.v=1

MySpace Announces 'SelfServe by MySpace' Advertising Platform
http://biz.yahoo.com/bw/071105/20071105005665.html?.v=1