Gen Y Wears Hearts on Sleeves with Text via Tee

T-shirts, long the medium of choice for making a statement, are getting interactive, thanks to a new startup that features unique SMS codes on each shirt, reports Springwise. Reactee is bringing social networking to the next level by giving the tees it sells unique SMS codes that text those interested with the t-shirt's slogan or the wearer's information. The wearer sets an automatic response for the person texting the SMS number, and also receives the sender's phone number. The shirts, potentially great for flirting, could also serve as powerful guerilla marketing devices. Each is priced around $25.