Survey technology got feedback from 100 docs in four hours

Survey technology got feedback from 100 docs in four hours

 

Ask 100 Doctors, Web-based technology that provides feedback from a national panel of board-certified physicians, was able last week to construct, administer, and complete an online pharma market research survey in less than four hours. According to Bobbie Montano, senior director of marketing & research at Ask 100 Doctors, the entire process took three hours and 39 minutes, and the results were viewed in real time. The survey asked participants their thoughts about Acomplia being rejected by the FDA. More than one third of participating physicians provided comments outside of the survey as well. "We have created a one-stop shop for market researchers and amazingly our technology is so easy to use and does not sacrifice quality or speed of results," Montano tells ePharm5.