Tacoda Adds Women's Vertical

Tacoda Adds Women's Vertical

Wednesday, Jun 20, 2007 6:00 AM ET

TACODA AUDIENCE NETWORKS SAID IT has dedicated a specialized sales team to the women's vertical. The behavioral targeter said it now reaches 28 million women in the vertical with the addition of Atlantic Media, Connecting Moms, Real Girls Media, and Active Interest Media. Tacoda added that it has already run campaigns targeting women this year for more than 40 branded advertisers, including GSK, Johnson & Johnson, P&G, Kraft, Sears and Target. Other women's sites in Tacoda's network include Oprah, Woman's Day, AllRecipes, HGTV, ClubMom, and Parenting.