American Heart Association launches texting campaign for Hispanics

Source: ePharm5

The American Heart Association has launched a new text message awareness campaign for Hispanics. Participants in Pase La Voz, part of the American Heart Association's Conozca Su Corazon heart health education program for Hispanics, will get a free, weekly health message in Spanish or English sent to their mobile devices for the next 45 weeks. The messages will include information on risk factors, prevention, healthy cooking, and physical activity. Participants can sign up by sending an opt-in text message and can also visit ConozcaSuCorazon.org to access Pase La Voz audio messages, ring tones, and wallpapers. Mobile users can download and forward audio health messages voiced by Hispanic comedians Bill Santiago and Rafael Sigler.