WEBINAR: Social Media Strategies for Pharma Product Launch: Engaging Consumer Opinion Leaders

WEBINAR

Social Media Strategies for Pharma Product Launch: Engaging Consumer Opinion Leaders

Wednesday, June 3, 2009
1:30 PM- 2:30 PM EDT

Web Seminar Overview:

Online consumer communities are already buzzing about your new product, well before your DTC is even drafted. And while you're hard at work meeting physician KOLs, do you have a plan to engage the Consumer Opinion Leaders who will make or break your launch? A well-crafted social media strategy is a powerful competitive advantage.

This webinar will answer critical questions for pharma marketers launching a brand in the Health 2.0 era:

· How important is social media for my brand?

· Who are Health Activists- social media's new Opinion Leaders?

· How can I execute a social media program within my company's regulatory guidelines?

· What pharmas are engaging Health Activists now, and what lessons can I take from them?

· How do I measure real successes from a social media program?

Register Now


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