CBS Outdoor adds text messaging program for advertisers

Source: ePharm5

CBS Outdoor has launched a text messaging, or SMS, capability for its advertisers called txt2go. It will include a text keyword on advertiser signs that consumers can use to access marketing messages such as special offers and promotions. The text capability can also exist across all of the advertisers' media outlets. The technology will allow advertisers to track responses to their marketing in real time, and clients will be able to see the performance of their campaign on the CBS Outdoor Mobile Web site. CBS Outdoor says the program makes it the nation's first out-of-home media company to provide a complete text messaging solution for its clients.