Concerta Launches Mobile Web Experience

Source: DTC Insights (Oct, 2009)

McNeil Pediatrics has launched the Concerta Mobile Web, a mobile formatted version of some of the most popular features from its product Web site, www.concerta.net. Consumers can text “ADHD” to 87415 from any mobile device to access the Concerta Mobile Web. In addition, the site allows consumers to find background information about ADHD in children and adults, as well as to interact with a symptom screener from the World Health Organization, view video testimonials, read Concerta-specific information,and receive a coupon for the drug. The Concerta Mobile Web also includes a one-click feature for visitors to speak with the Concerta ADHD support center.

Citing comScore data, McNeil noted the number of people using a mobile device to access news and information on the Internet has more than doubled between January 2008 and January 2009, to 63.2 million people; 35 percent of which did so daily.

• “We know consumers are turning to mobile technology more and more for information, and Concerta is excited to be there with them, especially to provide information on ADHD and our product,” Lars Merk, product director, said in a statement. “The Concerta Mobile Web speaks to both increasing awareness of ADHD and awareness of what consumers want when using technology. We’re continually looking for new ways of making therapeutic and product information more accessible.”