Thursday, May 11, 2006

Ads Don't Cut It in New GSW Worldwide Campaign

Ads Don't Cut It in New GSW Worldwide Campaign

Agency brings life to "Ad Guy" and Pharmaceutical Advertising

COLUMBUS, April 27, 2006 - In pharmaceutical advertising, ads don't cut it. They don't work. At least, not the same old way. That is the story behind a new self-promotional ad campaign launched this week by GSW Worldwide, an inVentiv Health company (NASDAQ: VTIV), and one of the largest healthcare advertising agencies in the world.

The first ad in the multimedia campaign, launched on Thursday, April 20, features a print advertisement that directs readers to <> where a video introduces viewers to "Ad Guy," a walking, talking, typical pharmaceutical ad, trying to "connect" at a speed dating event. Despite promises of a "big logo" and the ability to "work fast," Ad Guy is barely even raising awareness. A second ad, also launched on April 20, continues Ad Guy's adventures in China at <> With a few cosmetic changes, Ad Guy tries to go global, but unfortunately, his message gets a bit lost in translation.

"Working in the pharmaceutical industry, our clients are faced with new challenges every day," said Bruce Rooke, worldwide creative director for GSW Worldwide. "Complex regulations and constantly changing market dynamics require novel approaches, not the same old thing. That's what this campaign is about-finding creative ways to change beliefs and behavior."

The ad campaign is expected to run through the end of 2006 with print placements in several healthcare marketing publications.

Based in Columbus, Ohio, GSW Worldwide is one of the largest healthcare advertising networks in the world. A full-service agency, GSW Worldwide provides liberating ideas that generate new energy around products, build stronger connections with customers and create impact brands for clients across the globe. For more information, please go to <>

About inVentiv Health

inVentiv Health (Ventiv Health, Inc., NASDAQ: VTIV) is the leading provider of commercialization and complementary services to the global pharmaceutical, life sciences and biotechnology industries. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its three core business segments: inVentiv Clinical, inVentiv Communications and inVentiv Commercial. inVentiv Health currently works with over 175 unique pharmaceutical, biotech and life sciences clients, including all top 20 global pharmaceutical companies. For more information, visit <>

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause Ventiv Health's performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by Ventiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors.

Rachel Escusa Account Supervisor GSW Worldwide 500 Olde Worthington Road Westerville, Ohio 43082 Direct: 614-543-6444 Cell: 614-327-3830 Fax: 614-540-3200 E-Mail:>

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