| Despite the recent spate of doctors in DTC ads, 69% of surveyed adults say seeing a doctor in an ad makes no difference in whether they believe the drug is effective. Prevention, Men's Health, and Women's Health magazines conducted the survey of 1,500 adults with technical assistance from DDMAC. Disease awareness does seem to be on the rise, with 42% of respondents saying they were more aware of a disease because of viewing an ad, up from the usual rate of 32%-35%, according to the survey. In general, 41% of consumers reported talking to their doctors about advertised prescription drugs, an increase from the typical rate of 31%-34% of respondents. However, 75% of those people are not asking for the drug, but simply discussing it. The publisher is presenting full survey results to industry leaders tomorrow. |
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