| Eli Lilly is rebranding its corporate image by showing more "real people" in its ads, reports IndyStar.com. The photos feature everyday people doing ordinary things, such as a man fishing or children doing a science experiment, and will be used in upcoming Lilly ads. The ads are an effort to let the public know that Lilly focuses on patients and that its drugs "provide better patient outcomes," Lauren Cislak, Lilly spokesperson, told IndyStar.com. The company also marked its 130th birthday by sending employees brochures and DVDs containing historical information about the company to energize employees after a stretch of negative news about the drug industry, according to the report. In other news, Lilly is one of several companies that announced it will extend its patient assistance programs for Medicare-eligible patients who are not yet enrolled in Part D. |
1 comments:
Well said,i applaud your blog,mental health consumers are the least capable of self advocacy,my doctors made me take zyprexa for 4 years which was ineffective for my symptoms.I now have a victims support page against Eli Lilly for it's Zyprexa product causing my diabetes.--Daniel Haszard www.zyprexa-victims.com
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