| Yahoo! and Telemundo are teaming up for a new co-branded Web portal that will focus on extending Telemundo's existing TV content online, reports Advertising Age. The site, unveiled yesterday, will replace Telemundo.com and Yahoo! en Espanol. According to the report, the site will also offer Telemundo's TV content, made-for-broadband video, and user-generated content. Programming for the portal will be in both English and Spanish. The Hispanic online population is hot--according to an eMarketer report, there were 15.7 million Hispanic Internet users in 2005 and that number is projected to reach 16.7 million this year. |
0 comments:
Post a Comment