| E-detailing needs to evolve to meet the needs of physicians who want a more interactive, multimedia experience, according to a Lathian survey of physicians. Physicians want e-details to emulate live events, Joe DeBelle, Lathian's senior director of marketing, tells ePharm5. For example, 71% of physicians said featuring key opinion leaders in e-detail videos adds significant value. DeBelle says the pharma industry still tends to think of e-detailing as a static type of tool, such as a sales aid splashed onto a Web site. However, physicians want the opposite, with nearly 60% preferring e-details with streaming video and audio content and more than 60% saying they like games, quizzes, and puzzles. The on-demand quality of e-details is also important: 70%-75% of programs are done outside of physicians' office hours, says DeBelle. |
0 comments:
Post a Comment