Firms partner for behaviorally targeting in-stream video ads

Firms partner for behaviorally targeting in-stream video ads

Calling it an industry first, behavioral targeting network TACODA and video ad firm Tremor Network are teaming up to provide behaviorally targeted in-stream video advertising to both companies' networks. Through the partnership, Tremor will be able to collect audience metrics about in-stream video campaigns, such as audience interaction and historical behavior. Tremor will also be the preferred technology vendor for in-stream video ads on TACODA-enabled Web sites, which include iVillage and About.com. A study from TACODA earlier this year showed that behavioral targeting ads generated an average of 17% more looks than contextual targeting ads.