New Yahoo! search engine platform unveiled yesterday

New Yahoo! search engine platform unveiled yesterday

Yahoo! unveiled details yesterday about Project Panama, its redesigned search marketing platform, which it says will help advertisers achieve better overall return on their search investment. The platform's new features will include a simpler control panel that allows advertisers to understand their search campaign's performance and modify campaigns at any time. The Ad Testing feature will automatically rotate different versions of ads to determine which is most effective and eventually will display the highest performing ads more frequently. The Visible Quality Index will score ads based on quality, bid, and other variables for optimizing placement. The platform will also include Fast Ad Activation with streamlined content review and enhanced geographic targeting, according to Yahoo!. The new platform is slated to launch during the third quarter of this year.