Critics Use Online-Video Site to Skewer Eli Lilly, Promote Documentary
Critics Use Online-Video Site to Skewer Eli Lilly, Promote Documentary
NEW YORK (AdAge.com) -- Forget Congress and the Food and Drug Administration. More worrisome to the pharmaceutical industry these days is YouTube. The online-video site famous for exploding Diet Coke bottles is blasting Big Pharma as YouTube gains popularity among drug-industry critics as a means to influence public opinion on the industry.
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1 comments:
Pharma is also playing the YouTube game.
See "GSK's YouTube Disease Awareness Sponsorship" over at Pharma Marketing Blog:
http://pharmamkting.blogspot.com/2007/06/gsks-youtube-disease-awareness.html
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