Partnership ads detailed targeting to its online video ads

Partnership ads detailed targeting to its online video ads

Advertisers will soon be able to target their online video advertising based on any set of data across the Tremor Media network. The technology comes from a partnership between video and rich-media ad network Tremor Media, whose clients include Pfizer, and video ad technology provider Visible World. Advertisers will be able to use data such as ZIP codes, demographics, or context to target their online video messages. Advertisers can create and monitor hundreds, or even thousands, of versions of their video ads to deliver optimized messages to hundreds of Web sites.