Online, Spanish-language ad spending increases

Online, Spanish-language ad spending increases

Procter & Gamble--at number one--and Johnson & Johnson--at number nine--were among the top-10 advertisers during the first quarter of 2007, according to TNS Media Intelligence. P&G spent $722.7 million during the period, down 8.6% from the same period in 2006 due to cutbacks in health and beauty products. Overall, Internet spending spiked 16.7% year over year, with total spending reaching more than $2.7 billion during the first quarter. Spanish-language and cable TV were the only TV categories to experience year-over-year growth in spending, whereas network, spot, and nationally syndicated TV spending dropped. However, TNS points out that 2007 first quarter results are negatively affected by comparison to last year's Winter Olympic spending.