Tuesday, July 31, 2007

New Internet Portal - BOOMj.com - Launches Unique Political Opportunity for Baby Boomers and Generation Jones

New Internet Portal - BOOMj.com - Launches Unique Political Opportunity for Baby Boomers and Generation Jones


PR Newswire via NewsEdge Corporation :


LAS VEGAS, July 23 /PRNewswire/ -- www.BOOMj.com , Inc. (TM), a lifestyle portal serving Baby Boomers and Generation Jones, today launched the first interactive, integrated Political news and information portal targeted specifically at Baby Boomers and Generation Jones.


(Logo: http://www.newscom.com/cgi-bin/prnh/20070131/BOOMJLOGO)


BOOMj members can get focused political news, take part in ongoing political discussions and polls, and immerse themselves in the 2008 Presidential race by mobilizing their collective generational voices.


"The newest and best places to reach large groups of Baby Boomers and Generation Jonesers are on social networks," said George Pursglove, President and chief executive officer of BOOMj.com. "BOOMj is the first social network to identify and cater specifically to the fundamental generational difference between Baby Boomers and Generation Jones."


While Baby Boomers have been, and continue to be, an important part of the political equation, Generation Jones has recently become a pivotal segment of the electorate. Born 1954-1965, Jonesers comprised almost a full third of the 2006 midterm election electorate. The definitive political publication The Polling Report's post-2004 election cover story titled "Generation Jones: The Invisible Generation Elects a President" was also carried in numerous other political outlets like "The Hotline" and "RealClearPolitics."


After studying volatility rates among 20,000 voters, pollster Scott Rasmussen issued a press release announcing that Generation Jones women were the main swing voters of the entire electorate, and pollster Mason-Dixon concluded: "History will show it was one generation of voters -- Generation Jones -- that was the decisive vote." Since the discovery of this data, numerous candidates have recently invested significant resources into targeting GenJones voters.


"BOOMj.com will provide the first major online political community for both Boomers and Jonesers, combining content tailored specifically to this generational audience, along with unique interactive tools allowing members to find their collective voice and make it heard at a national level," said Jonathan Pontell, the cultural historian and political advisor who coined the phrase "Generation Jones." "By utilizing BOOMj.com as a national platform to directly interact with Baby Boomers and Generation Jones, Presidential candidates have an opportunity to very effectively appeal to these two key voting segments."


BOOMj Politics offers the most up-to-date news and information about all the candidates as well as polls and opinions, an opportunity for the candidates to interact with the constituency, and a forum for ongoing discussion among users.


About BOOMj.com, Inc. (TM)


BOOMj.com, Inc. is a Web-based lifestyle portal for niche market serving Baby Boomers and Generation Jones. BOOMj.com provides an integrated and highly focused community which incorporates personalized social networking and e-commerce, travel, health, finance, political and entertainment news information for our target market. For more information regarding the company, please visit http://www.boomj.com.


Safe Harbor Statement:


This news release contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements of historical fact that may be considered to be forward- looking statements. Written words such as "may," "will," "expect," "believe," "anticipate," "estimate," "intends," "goal," "objective," "seek," "attempt," or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only and involve substantial risks and uncertainties, including those detailed from time to time.


SOURCE BOOMj.com, Inc.




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