Tuesday, July 31, 2007

TurnHere and Pheedo Partner to Massively Distribute Web Video Via RSS

TurnHere and Pheedo Partner to Massively Distribute Web Video Via RSS


 Business Wire via NewsEdge Corporation :


Distribution Solution for Marketers Business Editors/High-Tech Writers EMERYVILLE, Calif.--(BUSINESS WIRE)--July 23, 2007--TurnHere, Inc., an online video solutions platform, and Pheedo, an RSS marketing company, today announced a strategic partnership focused on the "mass distribution" of authentic, highly engaging online video content via real-time, RSS feed-powered technology.


Already a leading expert in producing and distributing online video for some of today's most innovative companies, TurnHere is joining forces with Pheedo to enable "super-distribution" of video content through Pheedo's groundbreaking feed-powered platform and distribution network. Pheedo's platform allows for the dynamic display of video content, provided through RSS video feeds, and distributes that content across a network of highly targeted Web properties. The relationship further broadens TurnHere's commitment to delivering a complete suite of online video solutions, ranging from production through distribution. As a result, TurnHere provides ahead-of-the-curve marketers with quantifiable mass distribution channels in the form of packaged services and high-powered, progressive advertising.


"As online video continues to gain momentum, we're excited to work with leading marketers to tap into increasingly valuable distribution platforms," said Bradley J. Inman, founder and CEO, TurnHere. "By partnering with Pheedo, we're able to extend our current distribution solutions to allow our customers to blanket the Web with highly impactful, massively distributed and measurable online video marketing campaigns."


TurnHere and Pheedo are currently developing a full-scale campaign for BookVideos.tv, TurnHere's recently launched book-centric broadband video channel, to reach an even broader audience of readers. Pheedo's RSS marketing platform will provide TurnHere with vibrant and trackable results that will combine engaging editorial interaction rates, natural search engine improvement and viral distribution reach through social networks and long term subscribers. TurnHere's videos from BookVideos.tv are already distributed across such portals as Yahoo!, MSN, Google and YouTube. TurnHere will be launching video vignettes available via RSS feeds from a variety of publishers in addition to its original BookVideos.tv partner Simon & Schuster. Powering video with Pheedo's RSS capabilities will allow TurnHere to expand its offerings to an even broader connected audience of readers including blogs, RSS feeds and social networks.


"Our FeedPowered(TM) platform has always focused on blending dynamic editorial content with immediate and broad distribution," said Bill Flitter, founder and VP of marketing, Pheedo. "Working with TurnHere, we're able to bring relevant, gripping video content via RSS feeds to significantly expand the reach of online video."


TurnHere, an expert in online video, and Pheedo, the industry's thought leader in RSS, are initially offering their combined services through BookVideos.tv, but will be working with a variety of different companies across a wide range of industries in the near future.


About Pheedo


Pheedo is the premier RSS marketing and content distribution company. They simplify the process of creating, producing, distributing and tracking rich content feeds. Advertising agencies, global corporations and premium online publishers of all sizes work with Pheedo to create successful turn-key RSS marketing campaigns that provide extensive analysis on consumer behavior including viral distribution, subscription growth and content interaction. Pheedo arms marketers with the tools and knowledge to leverage their existing content assets and turn them into high-powered interactive ad campaigns. For more information, visit http://www.pheedo.com.


About TurnHere, Inc.


TurnHere, Inc. is a full-service Internet video solutions provider to the media, publishing, travel, local and real estate industries. The company provides video strategy development services, produces high quality, low cost Internet videos and develops and executes plans to deliver videos across the Internet to the right audience.


TurnHere's network of more than 2000 professional filmmakers across 50 countries produce Internet videos that emotionally engage viewers with compelling, authentic stories. With deep backgrounds in media and video production, TurnHere's team works with partners on creative treatments and helps customers create effective venues for building online traffic through distribution relationships with Google, Yahoo!, AOL, MSN and other major Web portals.


Founded in 2005, the company is privately-held and based in Emeryville, California.



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