"Get Good Karma"

The Advertising Council and the Federal Voting Assistance Program launched TV, radio, print and online PSAs encouraging 18- to 24-year-olds to vote and volunteer in their community -- or else bad karma will find them. One ad shows two men pumping gas, one of them covered in a swarm of locusts. The other man offers up some friendly advice to rid himself of bad karma: volunteer or perform a selfless act. Watch the ad here. Another ad features a man with four arms, retribution for shooting out windows with a BB gun. Click here to watch. The PSAs drive traffic to www.GetGoodKarma.org and conclude with the tagline "Stay on the universe's good side. Volunteer. Vote. Get involved." The site brings users to "Karmalot," a world where karma is measured. I took the test and my score of 135 places me on the universe's food side. Phew. West Wayne created the campaign.

Source: MediaPost