Wednesday, August 01, 2007

"Get Good Karma"

The Advertising Council and the Federal Voting Assistance Program launched TV, radio, print and online PSAs encouraging 18- to 24-year-olds to vote and volunteer in their community -- or else bad karma will find them. One ad shows two men pumping gas, one of them covered in a swarm of locusts. The other man offers up some friendly advice to rid himself of bad karma: volunteer or perform a selfless act. Watch the ad here. Another ad features a man with four arms, retribution for shooting out windows with a BB gun. Click here to watch. The PSAs drive traffic to and conclude with the tagline "Stay on the universe's good side. Volunteer. Vote. Get involved." The site brings users to "Karmalot," a world where karma is measured. I took the test and my score of 135 places me on the universe's food side. Phew. West Wayne created the campaign.

Source: MediaPost


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